The British Heart Foundation National Centre for Physical Activity and Health (BHFNC) are looking for projects that promote what they call ‘activity by stealth’. This means projects that don’t have physical activity as their primary aim, but whose benefits also include health ones.
For example, raising money for a charity through a sponsored fun run or swim; undertaking conservation activities to protect the environment, such as tree felling or dry stone walling. Essentially, if from your perspective the potential benefits to health are considered to be just a handy side effect.
BHFNC are holding a conference in November 2014 with the title ‘Creative Partnerships: Promoting physical activity by stealth‘ and they are looking for groups that fulfil these principles to take part in a case study for their conference, so if that sounds like you, here’s how to get involved:
Anyone who submits a case study that is selected for exhibition will be able to attend the conference for a reduced rate.