Ralph, your project sounds great and it’s something that I think would really benefit from a short promo video. Are there any local video companies that might make you a freebie as an in-kind donation? A video that lasts 60-120 seconds is digestible and more likely to be shared, especially if it has a strong local/community feel to it. Might be worth looking into? 🙂
Even if you don’t have a YouTube channel, the video company will. Plus they’ll share it through their own social media etc, helping to spread awareness.