“Reciprocity sometimes gets a bad rap. It’s seen as a mercenary act—a “you owe me” kind of exchange, or a form of manipulation. But the other side of the coin is that reciprocation can be a genuine act of caring, a way of showing up in the world. It’s about cultivating business relationships in a manner that is not different from the way we cultivate personal relationships that matter to us. When done genuinely, from a natural desire to be of service, the rewards are high.”
8 ways to strengthen business connections
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