Have you heard of SMART goals? They are used by charity event planners to help measure their progress along the way. SMART stands for:
SMART goals can be used in a number of instances, but are particularly useful if you are setting aims for a charity or community event.
Take a look at the Charity Walks Blog where they have suggested choosing two or three main goals, and being specific in outlining precisely how to get there.
Source: Charity Walks BlogPlan your charity event with SMART goals,